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Writer's pictureDhanyashri Kamalakannan

Our Research series Cited in the EU Consumer Law Fitness Check on Digital Fairness


We are delighted to see our Unpacking Deceptive Design Research series being cited in the European Commission's fitness check for the EU Consumer Law on Digital Fairness. The fitness check cites Shweta Mohandas and Saumyaa Naidu’s excellent piece on ‘Deceptive Design in Voice Interfaces” from the research series which critically examines how voice interfaces(VIs) can perpetuate deceptive design practices impacting inclusivity, accessibility and privacy. 






The European Commission referenced our work in the context of how interface design, particularly in virtual assistants, can limit consumer autonomy by exercising undue influence. From manipulating pitch, rate, and volume to perpetuating gender stereotypes, these practices underscore the need for a consumer-centric approach to digital fairness.




Explore our work on Deceptive Design here: https://design.pranavainstitute.com/researchseries 




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